unruly survey 25Aug2020

US consumers head to streaming and sharpen cord-cutting desires

A survey from ad tech firm Unruly has revealed more insight into the new normal since the outbreak of Covid-19 with connected TV (CTV) content consumption accelerating rapidly while linear TV viewership is declining, a trend which the video advertising platform says marketers continue to trail behind.
unruly survey 25Aug2020
In the Understanding And Making The Most Of CTV Post-Covid Unruly, surveyed a total of 1,600 US consumers in July 2020 as it investigated how the Covid-19 pandemic has been impacting consumer attitudes and consumption trends around connected TV (CTV). It found that overall 35% of US consumers have tried a new ad-supported streaming service since March 2020 and 42% now plan to cancel cable TV.

Yet despite these clear trends, Unruly says that media plans do not represent this change in consumption and are in danger of miss the opportunity to engage consumers on CTV. And as the pandemic has rapidly accelerated the growth of CTV, Unruly stressed that it was more important than ever before that brands understand and embrace the medium.

The study found that CTV advertising performs better than linear TV. After seeing an ad on TV, compared to linear TV viewers, ad-supported CTV users were 71% more likely to tell a friend about a brand; 53% more likely to search for a brand; 48% more likely to have an improved opinion of the brand; 52% more likely to buy a product; 45% more likely to visit a store or website.

Looking at content consumption preferences, the study found that almost three-quarters (73%) of US consumers say they would prefer to watch their favorite TV show for free with ads rather than pay for an ad-free experience and nearly two-thirds (65%) were actively seeking ways to watch TV programs and films free of charge. A similar percentage of consumers in the US were planning to reduce the amount they pay for TV services. Indeed, 44% plan to do so by reducing paid subscriptions and 42% intended to cancel their cable TV service.

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OTT versus CTV

The television industry has changed and is continuing to evolve. Once TV watched through the internet was thought of as impossible has now turned into necessity millions can’t live without. Many have even ditched traditional tv watching and services for strictly internet bound TV. In this article, we’ll look at the evolution that took place by putting further emphasis on OTT and CTV.

HOW IT ALL GOT STARTED AND A FEW STATISTICS

Video content used to be delivered to consumers through cable providers with a box connected to a television. As the world and technology we use evolved, the internet became a big part of our lives and with it, mobile connectivity.

This resulted in content providers such as Hulu and even more popular, Netflix, launching and having a different type of television model. With their business model, users could stream TV shows through the internet on any device connected to the internet. This includes smartphones, tablets, laptops, and connected TVs.

Although different payment models exist (subscription or those that include advertising), the new system goes over the top of the traditional closed TV infrastructure. This is where the term OTT or over the top comes into play.

Further statistics from Emarketer.com paints an interesting picture. In the US people are ditching traditional TV for OTT more each day. They are expecting the number of adults who cancel their TV services for OTT to climb to 33 million in 2018 alone.

For OTT subscriptions they estimate that more than half of the US population will end up subscribing resulting in 170 million viewers.

Here is a visual presentation of forecasted OTT users from Emarketer.

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Source: Emarketer.com

WHAT IS OTT?

So, what does OTT mean? OTT stands for over the top and refers to video content that is served over the traditional closed television system. Using OTT services users don’t need to subscribe or pay a TV cable company to watch video content as most content is served via the internet.

Although a television that is connected to the internet or laptop, mobile phone, etc. can be used to watch over the top TV, OTT TV boxes are also available. These TV boxes serve as a hub for users to connect to OTT services and function as a mini computer with all the needed specifications, connections, and applications to watch over the top TV.

In terms of OTT TV boxes, they are available almost anywhere and big companies like Amazon even have their own version. Apart from general Android OTT TV boxes, a few popular examples exist including the Amazon Fire TV, Apple TV, Roku, and more.

WHAT IS CTV?

CTV stands for connected TV and is just another term for a television that has an ethernet connection or can connect to the internet wirelessly. This definition or group of devices can also in some spectrums include TVs that are used as displays connected to other devices that have internet access.

Ad Exchanger also created an article where they had executives from companies like Roku, Samsung Ads, and more talk about the differences between OTT and CTV. Be sure to take a look at that over here.

OTT TV WITH ADS

When thinking of streaming services, Netflix is undoubtedly the one that comes to mind first. However, it’s based on a subscription model, rather than ad model. There are however a few streaming services that make advertising a priority instead of gaining subscriptions.

Hulu is one of them. While they do charge users a subscription fee, some of their price plans show ads while other plans have no commercials. Currently more than half of Hulu’s users watch their content with ads which results in 33 million out of 54 million ad viewing users.

Roku is another company that provides an all in one experience through their OTT TV box. With their hardware, users can connect to multiple TV apps such as Netflix, Hulu, Amazon Prime, YouTube and Roku’s channels. They also show ads and add users to their platform by selling their OTT TV at very low and affordable prices compared to competitors in the market.

Besides these streaming services that include ads, apps for OTT TV boxes and smart TVs that show ads also exist. These include apps like YouTube, Vimeo, and Spotify.

THE OTT/CTV ADVERTISING MARKET. IS IT THE FUTURE?

Keep in mind that OTT content is usually delivered through CTV. Traditional media services are mimicked very much by OTT services but generally at lower costs as it utilizes the internet. Television experiences of OTT vs. traditional are very similar as well.

Some studies conducted have shown that the user is willing to watch a video ad to continue watching content. With the study, Hulu was used, and more than half of the viewers were willing to accept advertisements.

As with most video advertising, OTT ads can be shown before, during or after watching video content. Mid-roll ads seem to be the most acceptable and popular among users.

Some believe that CTV is the future of advertising and they have a few valid reasons to think so. Start by realizing that OTT services and CTV devices are everywhere. Not only that but the adoption of streaming services like Netflix, Hulu and Amazon are huge in the US and continue to grow in other countries as well. It is estimated that by 2020 more than 75% of families will have TVs connected to the internet in the United States.

It’s also great for targeting millennials who love streaming services like Netflix and are getting hard and harder to advertise to.

Users also don’t mind watching ads through CTV as they know and understand that it’s part of the business model. OTT services are also typically much cheaper than traditional TV which further strengthens the reasoning behind showing ads. It automatically makes ads via CTV devices more profitable for advertisers as well.

CONCLUSION

The OTT and CTV industry is continuously evolving and growing. Who knows, in a few years, all traditional television services could become extinct. Whatever happens, it provides an enormous opportunity for publishers to create video content and advertisers looking to reach more users.

Brightcobe videoindex 19Aug2020

Linear ‘soon a thing of the past’ as streaming video dominates media consumption

More evidence has emerged of the surge in streaming over the last few months due to lockdown orders with the Brightcove Q2 2020 Global Video Index showing video views increasing 40% annually as consumption of news and entertainment content nearly doubled during the Covid-19 pandemic.
Brightcobe videoindex 19Aug2020
Brightcove’s study analysed hundreds of billions of recent data points from the online video platform provider’s global customer base to provide insights into how viewers are watching video content.

The study found that overall, over-the-top (OTT) streaming of entertainment content continued to dominate, even as governments began loosening stay-at-home restrictions. The data suggested that consumers’ media consumption habits may be permanently shifting away from linear TV, cementing streaming as the go-to choice for entertainment viewing.

Consumption peaked despite regions reopening. Total video views were up 52% in Q2. Consumption of news and entertainment content nearly doubled (40%) from Q1 (23%), a significant finding said Brightcove considering Q2 typically sees slower growth in video viewing compared with the first quarter. Looking at the first half of 2020 compared to 2019, the number of views overall is up more than 30%.

In addition to changes in what people were viewing changing, where they watched was changing too. Connected TVs (CTVs) saw the most growth in Q2, 160% year-over-year, indicating a resurgence in larger screens as the viewing medium of choice for entertainment. Video views on CTVs were up 42% in Q2; 45% in April, 37% in May, and 44% in June. For the first six months of the year, views on CTVs grew 49%, the second biggest gain among devices. CTV viewers also watched content more than 3x as long as on any other device.

Views on mobile devices increased by 69%, following Q1 in which mobile views more than doubled. Smartphones were also dominant across all content lengths in Q2. “Consumers in Europe continue to remain glued to their smartphones as we’ve seen mobile consumption surge for two consecutive quarters now,” said Jim O’Neill, principal analyst and author of the Brightcove Q2 2020 Global Video Index. “This, in addition to video views on connected TVs continuing to grow, indicates consumers increasingly are turning to streaming devices to view entertainment content. This shift in consumption will only strengthen as connected TVs inevitably replace computers as the second preferred device for consumption – following mobile.”

“2020 has become video’s evolutionary moment, and streaming entertainment video content is one area where we will continue to see growth,” added Brightcove CEO Jeff Ray. “The crisis has impacted people at an emotional and financial level, making the need for human connection through video content more crucial than ever. We’re seeing this play out with the rise of streaming services subscriptions, indicating that the future of entertainment consumption lies in connected and mobile devices – linear television could soon be of the past.”

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How to Monetize Your ROKU Channel

If you’re a video creator tired of fighting YouTube’s and Twitch’s monetization rules or if you find your videos being demonetized, then it may be time to take your catalog into your own hands. Content like yours doesn’t have to be constantly fighting the algorithms for a place on the “Up Next” sidebar when you can deliver videos straight to your viewer’s phones, laptops, or living rooms through your own branded channel.

In 2019, the number of connected TVs and streaming devices in households exceeded 1 billion. More than 50% of the U.S. population has a TV-connected device in their homes like a Firestick, Roku, Apple TV, or Smart TV. Because of the variety of places viewers are able to get the content they want wherever they want it, it’s even more important for you to stop relying on the major streaming platforms for distribution and monetization. Partners like”Real Smart TV Productions” are helping creators deliver their videos on demand across the most popular platforms, devices, and social media sites and since it’s your own channel, you get to keep more of your own revenue the channel generates. 

Top Three Ways TV Startup Monetizes Your Branded Channel

Subscription Fees

Graduate School of Stanford Business reported that subscription business models are growing 100% each year and further predicting that everything we buy in the future will come with a monthly plan. But if the only subscription your content gets is from smashing a button on YouTube, then you are losing up to 45% of your potential revenue from ads. Through your own Video On Demand Channel, you can generate and earn more revenue by following the successful models of Netflix and Disney+ by setting a subscription fee your audience is willing to pay to keep your content coming to them. 

Ad-Injection Revenue

If the subscription model isn’t the right fit for your content and your audience, then including non-intrusive overlays of ads within the video is an excellent way to keep your content free while still generating revenue. Earlier this year, Google revealed YouTube is a $15 billion-a-year-business. That’s a lot of money made off other people’s work! Injecting ads into videos is not unique to YouTube and “Real Smart TV Productions” offers this same effective business model to keep your content free while giving you more of the revenue share. 

Ad Sales and Creation

Another option to keep your content free is by offering pre-roll and mid-roll advertisements which are effective ways to create revenue while keeping your content free of banner ads. Since it’s your channel, you have the opportunity to create and sell ads to companies with whom you want to specifically align your brand. “Real Smart TV Productions” effectively deliver targeted advertisements before or during your videos while giving you more say with who you are sharing your audience.

As easy as “Real Smart TV Productions” makes it to reach the estimated 63 million cord-cutters who are now only reachable through connected TV and other digital channels, you can launch your video collection to millions of people worldwide. You no longer need to rely on the status quo of video streaming to promote your work when you can let Real Smart TV Productions help you reach audiences around the world the same way they have helped numerous independent video creators, artists, businesses, churches, and more. Click here to schedule a call with us. 

crazy profits in roku

How to Build Your CRAZY Profitable Roku Channel

Are you an expert in your field? Are you an accomplished artist or performer, a successful businessperson, a well-trained or well-educated professional, a top-notch trainer or educator, or a brand manager?

Do you have quality work — whether artistic or educational or promotional — to share? Do you have quality, professional advice to offer?

If you answered “Yes” to any of those, WE NEED TO TALK because we have an OUTRAGEOUSLY PROFITABLE opportunity waiting for you with your own Roku TV Channel.

My name is Duncan Wierman and my company, Real Smart TV Productions, develops TV channels and applications for Roku and other Connected TV platforms like Amazon Fire TV, Apple TV, and Samsung Smart TV. We’ve developed some of the most popular channels on Roku.

We partner with content creators and professionals like YOU to build top quality, money-making TV CHANNELS.

If you have an interesting, unique, and/or compelling concept and you’re not afraid of the camera (or you know how to use one) then we can PACKAGE you and your content into your own TV CHANNEL that can be MONETIZED and distributed via Roku and other Connected TV platforms (Amazon, Opera, etc.) to hundreds of millions of viewers worldwide.

Let’s start with Roku.
With your own Roku TV Channel you get…

  • Roku to distribute your content to millions of viewers for you!
  • A solid, growing community of Roku viewers promoting your channel among themselves (word-of-mouth)!
  • Extremely low barrier to entry — very low start-up cost!
  • Outrageously high profit potential — earn 3x times what you would on YouTube, and more!
  • A low-risk business you can operate virtually anywhere in the world (all you need is a camera and internet connection, or access/rights to content)
  • Make money on “autopilot” 24 hours a day!
  • Prestige and recognition of having your own TV Show or owning a TV Channel.

Financial independence. Passive income stream. The added credibility and prestige of having your own TV Show. These are the benefits of launching your own Roku TV and Connected TV Channel.

And WE can help you achieve those!

We will help you develop and launch your own OUTRAGEOUSLY Profitable Roku TV Channel in just 7 to 10 days — even if you’re starting with ZERO content. You don’t even have to have 1 minute of content produced yet… but if you do, that certainly helps speed things along.

CONTENT + CONCEPT = CHANNEL

We can help you develop your CONTENT. We can show you how to quickly turn what you know, or what you do, into rich, compelling content ready for distribution.

We will help you develop your CONCEPT. We’ll help you create an attractive “package” for your content — the hook, the theme, the identity.

We will then develop your concept into a full-blown, Roku TV CHANNEL. We do all the coding and technical stuff so you can concentrate on what yo do best — creating more content.

We will then MONETIZE your TV channel with high-paying advertisers — pay per view AND performance based. We offer MORE monetization solutions to Roku and Connected TV channels than ANYONE, anywhere. We’ve PIONEERED and DEVELOPED more than anyone, anywhere.

We will then help you promote your new TV Channel to the growing Roku and Connected TV audience.

You simply update your content (or create more) on a daily, weekly, or monthly basis, and together with Roku and Connected TV, we will do the rest.

And THAT means BIG MONEY for YOU.

Imagine MONTHLY ROYALTIES for your content — getting paid significant, passive income for stuff you’re probably already doing anyway!

You can keep doing whatever it is you do while your new TV CHANNEL works in the background, 24 hours a day, 7 days a week, 365 days a year, churning out your content, collecting viewers, and advertising dollars.

It’s that simple.

You CAN’T do this with YouTube.

Connected Television is the fastest growing segment of the in-home entertainment industry. For awhile it was cool to watch movies and TV shows on tablets and mobile devices, but it wasn’t enough. People like to gather to watch TV and you can’t do that with 10 people hunched over an iPhone. People like to experience TV — surround sound, high def. As device screens get smaller and smaller, TVs are getting bigger and BIGGER, not to mention more affordable.

People everywhere are now turning their heads away from small screens in favor of what’s always been the biggest screen in the house — the TV is back! And it’s back with a vengeance.

Connected TV is like TV on steroids. It’s HUGE. Unlike Broadcast TV with 10–12 channels or Cable TV with 100–200 channels, Connected TV offers thousands of channels, with more popping up every day! There are channels for just about everything — movies and TV (of course), sports, food, religion, tech, games, and more — and not just the broader categories, but specific, niche channels. Like did you know there’s a channel devoted entirely to Sports Handicapping (Vegas Sports Advisors)? Or what about one devoted entirely to Paula Deen (Paula Deen Channel)?

The possibilities with Connected TV are endless.

Content creators, professionals, trainers, educators — anyone with information to share — finally have a way to distribute their content to your TV set. Sure, they’ve had YouTube for years, but that’s small screen and let’s face it, unless you already have a following, if you launch a channel on YouTube it‘s likely to only get lost among the other millions of channels.

Connected TV is still young and fresh. It’s got a long way to go before it’s over-populated like YouTube. In fact, YouTube knows this and has launched its own Connected TV channel, too!

The beauty of Connected TV is much like the early days of YouTube: if you got in early it was fair game. Everyone had equal footing — whether you were Mr. Nobody recording video in your basement or a major studio distributing a TV show, commercial or movie trailer — it all had the same chance of success. And if you stuck with it, and produced regular content, regardless of your size or resources, you ultimately made money (some more than others).

Today your video only gets lost on YouTube, unless you’ve got big bucks, big subscribers, or you’re lucky enough to go viral. (But even “viral” is all about business now.)

With Connected TV, once again everyone is on the same footing. You can launch a channel from the desk in your bedroom — in your underwear — and have it competing head-to-head with major brands and TV or movie studios in a matter days. If your content is good, you can even surpass them! And if your content is good AND you can keep it coming, keep it fresh and flowing, you can earn a FORTUNE with it.

This is happening right now, everywhere.

People just like YOU are making BIG MONEY with Connected TV channels, particularly on Roku — the largest of the Connected TV platforms.

So once again, if you’re an artist or performer, businessperson, educator, coach or trainer, brand manager or anyone else with content to share and/or you can produce content that’s interesting, unique, compelling, or educational, then WE NEED TO TALK.

Don’t hesitate another minute. If you do, your niche may already get filled.

Connected TV is growing faster than the Web ever did. Get in while you can. Stake your claim NOW.

Roku, Amazon Fire TV, Samsung Smart TV, Opera, TiVo, Android — OUTRAGEOUS PROFITS AWAIT.

Call me on my cell (864) 991 6858 or email me anytime at sales@realsmarttv.com Let’s open up a conversation RIGHT NOW about building YOUR TV Channel!

smarttv_Now

200% Growth in Samsung Smart TV Apps

Samsung has more than 32 million smart TV’s in households throughout the USA (even more globally). These smart TV’s not only allow for inputs from connected TV devices such as Roku, FireTV, Apple TV and more, but they also come built with access to Samsung TV app store. Samsung TV app store has been growing steadily over the past few years. Years ago Smart TV’s were considered a “Bust” and had very little viewership. However this has changed significantly since 2011.

In fact according to Samsung Ads research shows that since 2011 there has been a 200% growth in launching apps from the Samsung Smart TV. Tom Fochetta, VP of advertising sales at Samsung Ads, tells Video Insider. “Now we are seeing these OTT users launch these apps nearly every other day. It is becoming part of their video content mix; consumers are seamlessly going back and forth between smart TV, a gaming console, smartphone, tablets, and consuming this video through multiple touch-points.”

Samsung also coined the phrase “Total TV Watchers” – A term they call viewers who both watch cable TV and who consume content via the internet (OTT). Samsung found that “Total TV Watchers” would open TV apps on average a 140 times per month and watch on average 11% more video content through the internet than the average viewer.

“They actually are making room in their media mix for more media content,” Fochetta says. “It is not a zero-sum game.”

All of this points to the fact that the definitions of TV is changing. Users are now seamlessly switching back and forth from an array of different sources. This means that broadcasters need to transform their media plan and launch their own TV apps on as many connected TV devices and Smart TV platforms as possible. Growth is in all corners but Smart TV’s have finally caught up with users – who now turning to their Smart TV native app store more and more often.

With Smart TV’s in the living room of millions of people both nationwide and globally the audience potential is growing. Its not just a fact of “If” millions more will be tuning in to the apps on smart TV’s its “how soon”. Previously audiences were hesitant to try TV apps or felt intimidated to use them, to access video content. However as Internet TV keeps making more headway more and more people are becoming aware and adapting. Even the older generations are are adapting new viewing habits as technology becomes more accessible and easier to use.

Smart TV’s (also called Hybrid TV’s) are growing across the board (not just Samsung) with all major manufactures. In fact from year to year there is significant increase in market penetration and with each manufacture promoting their own app store its only going to get better for Internet TV network owners.

The global smart TV market is expected to register a growth rate of over 16.52% from now until 2023. With steady growth like this its no wonder your top broadcasters are placing their networks in the reach of smart TV owners.

What this all boils down to for online TV networks owners is more opportunity to reach more people exactly where they want to interact with them – in their living rooms. Many of our customers that have a TV app on Samsung see significant boost to their viewing audience and as the stats suggest this will only get better with time.

If you looking to start your own Internet TV network , contact us here

Roku Channel Sample Statistics

How To Create A Roku Channel

How it works…

You are a professional broadcaster or a small business with great video content and would like to reach your audience in the family room via Roku, Amazon Fire TV, AppleTV, and Live Streaming, but need some help getting started.

STEP 1: The first step is choosing an OTT or Connected TV Channel development partner, who will create and launch your channel in the Roku Channel Store, Amazon Fire TV App Store, and in the AppleTV App Store.  Real Smart TV Productions have been creating TV Channels for many clients and has an in-house team of designers, developers, producers, and marketers to help you every step of the way.

STEP 2: Your video content is key to your success, but where you host and manage that video content is just as critical. Real Smart TV Productions has an online video platform that is specifically created to allow you complete control over your TV channel.  Adding videos, creating categories, promoting with banners, setting video pre-rolls and much more is right at your fingertips. If you prefer, we can manage everything for you.

STEP 3: Now that your TV channel is LIVE, it’s time to promote it and make sure your target audience knows about it. Real Smart TV Productions! has a staff of online marketers with many years of experience to drive engagement through all digital avenues.  We have the tools and the staff to help you track, report and monetize your video content.

Talk To Use About Your TV Channel!

Sample TV Channel Statistics

Channel Engagement Last 30-Days

Roku Channel Sample Statistics

Viewership by Age and Gender

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Viewership by Education Level and Income

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